Oilily

Oilily has been a pioneer in luxury children’s clothing since its founding in 1963 in the Netherlands by Willem and Marieke Olsthoorn. Created with the belief that childhood should be celebrated with color, creativity, and joy, Oilily quickly became known for its distinctive European design and imaginative details that children and parents treasure.

From the beginning, Oilily placed the child at the center of every design. Each garment reflects playful details—like deep pockets for hiding treasures, hidden embroidered quotes, or whimsical animal motifs—combined with exceptional craftsmanship and high-quality materials. These thoughtful touches transform everyday clothing into keepsakes that capture the magic of childhood.

With its signature vibrant colors, innovative patterns, and artisanal quality, Oilily continues to inspire joy around the world. The brand’s philosophy is rooted in finding beauty everywhere—from the sunlight that warms the day to a child’s laughter over an ice cream cone.

At Taylor + Max, we curate Oilily because it embodies what we believe in: timeless European children’s fashion, crafted with care, that makes life more beautiful and fun. Guided by John Keats’ words, “A thing of beauty is a joy forever,” Oilily brings a sense of wonder and delight to every collection.