Our Story

As a new mother, I struggled to find great quality clothing and toys for my children. After two of my children developed severe rashes, I wanted to learn about how children's products are made. Remembering my frustrations, I did not want other mothers to have the same experience as I did.

My commitment is to be a trusted resource where you can easily find quality clothing and toys with a unique design, manufactured in an ethical way, safe for children, good for our planet while maintaining an aesthetic that fits your child’s personality and lifestyle.